GLOBAL LAUNCH

Apple

2020-2023

Agency: Adylic (Omnicom Media Group) 
Role: Ad Operations Manager  
I worked in ad operations on Apple’s global campaigns, trafficking display and social assets under the guidance of TBWA\Media Arts Lab. Starting with Apple TV and later progressing to iPhone launches—from the 11 through to the 14—I managed campaign delivery across international markets with a focus on precision, brand alignment and tight turnaround times. The experience sharpened my technical fluency, attention to detail and ability to perform under pressure, ultimately laying the groundwork for my move into digital production.

Worked On

  • Social

    Twitter & Snapchat builds across global markets for Apple TV & iPhone.

  • Display

    Worked on Apple's display campaign launches for two years, covering the full range from the iPhone 12 to the iPhone 14, including mid-cycle updates with new color introductions and optimizations. Additionally, we ran ads for Apple Fitness.

  • Apple TV

    Static and animated Apple TV+ Ads across display and social.

Apples First Threaded Tweet

Adylic partnered with Apple to launch their first automated threaded tweets for the 2022 NPI Launch. By automating the upload process with an API, our team reduced production time from an hour to 20 minutes, ensuring global rollout within 24 hours. This achievement marks a significant milestone for both companies, addressing Twitter's 280-character limit by using threaded tweets to maintain a cohesive brand narrative across multiple posts.

ATV+ Highlight

Contributed video editing and audio mixing to select TikTok creatives for Apple TV+.