Role: Head of Operations
Scope: Brand Identity · Website · Social Media · Merchandise · DOOH & Google Ads
Photography: Edwin J. Andrade (@ed.it.ed), Matthew Pennington
Videography: Matthew Pennington
Brand Partner: Arnold Yousaf
Started: November 2024 (ongoing monthly retainer)View Website My Journey With Bro x Co.
Started with a Hair Cut.
This photo was taken after my first haircut at Bro x Co, soon after moving to Wandsworth. What started as a casual visit turned into a lasting collaboration with Chef, the founder. I began by designing their website, and over time my role evolved into Head of Operations. I now support the brand’s growth across strategy, content, customer experience and advertising, helping bring Bro x Co’s vision to life both online and in-store.
SOCIALS.
Film + Edits by me.
Introduced lifestyle content and hair tutorials to Bro x Co’s socials to build credibility, increase engagement and grow the brand organically. The content educates viewers while showcasing the team’s expertise, turning followers into an engaged community.Highlighting Community & mental health.
Hosting social events for the BRO X CO community and locals alike—creating opportunities to connect, build relationships, and grow a strong network. Our goal is to make BRO X CO a vibrant social hub where people come together.
DOH ADS
DOH ads positioned in the local train stations Wandsworth Town, Putney, Clapham Junction to drive awareness, increase visibility by reaching a wide audience in high-traffic areas, boosting brand recognition. These ads target potential customers in the local community, driving awareness and engagement with the barbershop, which can lead to more foot traffic and bookings. The strategic placement in public spaces enhances exposure and encourages immediate action from those in the vicinity.