Role: Head of Operations

Work: Website | Social Media  | Merch | Brand Identity | DOH + Google Ads 
Photography: Edwin J. Andrade @ed.it.ed + Myself
Brand Partner: Arnold Yousaf

Joined November 30th 2024 - Present

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My Journey With Bro x Co.

Started with a Hair Cut.

This photo was taken after my first haircut at Bro x Co, shortly after moving from Camden to  Wandsworth. What began as a routine visit quickly turned into something more meaningful. I connected with the owner, Chef, whose barbershop is more than just a place for haircuts — it’s a space built on conversation, culture, and community.

During one of our early chats, Chef mentioned he needed a website. With an in-house photographer already handling visuals, I offered to help bring the Bro x Co identity to life online. After a few visits and deeper insight into the brand, I pitched the idea of designing a site that reflected the Bro x Co ethos.

Once the site went live, my role organically evolved into Head of Operations. I now help lead the growth and development of Bro x Co. My responsibilities span across operational strategy, team management, customer experience, advertising, and full-cycle content creation — including photography, videography, and editing — all aimed at scaling the brand aligned to the founders vision.

SOCIALS.

Film + Edits by me.

Introducing lifestyle content + hair tutorials to the Bro x Co socials as part of a broader content strategy. Tutorials not only showcase the team’s skill and expertise, but they also provide value to our audience — turning casual followers into engaged community members. By educating viewers on styling techniques, product usage, and aftercare, we position Bro x Co as a trusted source beyond the chair. This kind of content builds credibility, boosts engagement, and increases shareability, helping the brand grow organically while staying connected to its audience.

Highlighting Community & mental health.

Hosting social events for the BRO X CO community and locals alike—creating opportunities to connect, build relationships, and grow a strong network. Our goal is to make BRO X CO a vibrant social hub where people come together.

DOH ADS

DOH ads positioned in the local train stations Wandsworth Town, Putney, Clapham Junction to drive awareness, increase visibility by reaching a wide audience in high-traffic areas, boosting brand recognition. These ads target potential customers in the local community, driving awareness and engagement with the barbershop, which can lead to more foot traffic and bookings. The strategic placement in public spaces enhances exposure and encourages immediate action from those in the vicinity.